*1. Market & Offer – how we decide who to target and how to target them
*2. Group delivery model – the mechanics of online “one-to-many” coaching and how we make this work.
*3. Acquisition system – How we use a 14 day challenge funnel to acquire leads & clients plus the mechanics of every step and every page.
*4. Model Economics – The overall and numerical view of the model, how we run and scale the process.