Day 2/5

Defining Your Ideal Customer & Building Your Irresistible Offer

Today's Homework:

Once you have been through today’s training, work out what your Elevator Pitch is going to be. This will immediately separate you from the rest of the industry and create a lot of clarity over what you offer and who you help. You’re looking to determine: 

1. The customer you help
2. The result they’re looking to achieve
3. The typical obstacles they face on their journey 

Then, we put this into the following sentence…

"I Help (Insert Customer) To Achieve (Insert Result) So That They Can Avoid (Insert Obstacle). "

Comment in the box at the bottom of this page with your answers.

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